fast, easy-to-navigate, accessible and secure. You need to ensure that the design is user friendly – i.e. There are various components that need to be addressed o when assessing the overall efficiency of your site. This involves reviewing the usability, accessibility and UX of all your pages – from your homepage to any relevant content in between. When evaluating your website’s performance, you should focus on understanding how users navigate and interact with it. Now, let’s discuss what you need to look into specifically so you can leverage the mentioned benefits. When you combine all your findings you will naturally uncover opportunities to improve your website traffic and conversion rate.ĥ Assessments When Performing a Website Audit It will enable you to spot any overlooked conversion opportunities, indicating where to add relevant CTAs, and what elements of your landing pages need to be improved to boost conversions. Thirdly, auditing your website will help you re-evaluate how effective your lead generation and conversion actions have been.
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